About Me

I’ve spent 12+ years leading cross-functional teams that build products where user needs, market demand, and business strengths meet.


My approach


Identifying the right problem to solve is often the hardest and most important part of the process. I believe in taking the time to research, understand, and listen before starting design.

Start with the Problem


All team members must have a voice in the design process for a product to be successful. I believe in frequent workshopping, work shares, and constructive critique.

Collaborative + Crossfunctional


Understanding how a product generates revenue, tracking it, and being able to tell that story to secure funding is central to continued product growth—and central to my process.

Revenue Driven


My teams are encouraged to try new approaches, design techniques, and patterns. Experimentation is important for each team member to feel inspired to do their best work.

Room to Experiment


I always have room to grow and appreciate feedback. I want my team members to easily let me know what is and isn’t working—and to feel safe coming to me for help.

No Egos


Working with me


Additional brands I’ve built for